Building online and offline communities for businesses and places.

"Evergreen: retaining relevance, popularity and usefulness. Enduring"..

We are a Marketing Communications agency that specialises in building online and offline communities to ensure our clients maintain an evergreen reputation.


What we do

and how we do it

We use a range of activities including PR, Social Media, Paid Marketing, SEO, Direct Marketing, Market Research, Website Development & Analysis and Event Management to build communities for businesses, places and social enterprises.

By creating strong communities, we help our clients achieve their marketing and communications goals, from increased media exposure and online visibility to stronger employee and visitor engagement.

When it comes to designing strategies to help our clients build communities and achieve their goals, we adopt the AIDA approach.

AIDA is a sales funnel that was first developed in 1898. It stands for Attention, Interest, Desire, Action and essentially applies these words to an apple cart business to explain the practice of marketing.

Whilst technology, the internet and social media have certainly shaken up this funnel, the principles remain the same.


Back in the day

Illustration of an apple

It worked something like this… You were the owner of an apple cart with big ambitions to expand your business. First you need to get some attention for your cart, by bellowing “get yer lovely apples” or putting up a sandwich board.

Then you needed to court interest, perhaps engaging people with witty banter, you would also want to stoke desire by making sure your product looked at its best so people would take action and buy some apples.

If you got this process right you were well on the way to being able to afford your second cart.

Illustration of an apple

Nowadays

Illustration of an apple slice

You probably don’t sell apples…

But the principles are the same. You can read more about how we have adapted them to the new digital landscape below.

 

Illustration of an apple slice

A.I.D.A.

Illustration of three organic apples

Attention

There are five core channels that you can manage to get the attention you need to flourish.

Paid

Anything you pay for to get guaranteed exposure: advertising, PPC, media buys, remarketing, social media promotions.

 

PR

Public. Relations. The communication of who you are, what you are doing and what you believe in.

Search

Beyond search engine optimisation (SEO) this also involves managing your online presence so you appear in the right places and come across as credible.

 

Social

Developing your social voice in the right places is now essential, whether that be on LinkedIn, Facebook, Instagram, Twitter or any other platform.

 

Direct

Whatever you do to directly reach out to your audience, from email marketing, to direct mail, to physical events.

 

Expand
Illustration of an basket with apples

Interest

The place you get your audience interested is no longer your apple cart, it’s your website.

Website

Your website is your chance to communicate what your organisation is about and get people excited about it.

It needs to accurately reflect your brand and be full of punchy, relevant content with enticing calls to action.

 

Expand

Desire

To convert interest, you need to understand what makes your audience and market tick.

Research

You need to understand what motivates your audience and ensure you are appealing beyond pure rationality, to the emotions and desires that drive them.

 

 

Monitoring

If you are not monitoring the impact of your marketing, give us a call right now.

This is the backbone of what we do and is essential to optimising your strategy and getting it right.

Expand
Illustration of an basket with apples

Action

An engaged community will drive sales (apples or otherwise) and engagement.

Win

Hitting your targets and taking your organisation where you want it to go. Get the rest right and this is where you’ll find yourself.

Expand

Who we've worked with


And what they say

St-Pancras logo RocheMartin logo Auswalk logo Harvard Business Review Marriott logo International Building Press logo The Berkley Partnership logo City of London Corporation Logo

The new website looks great and we have seen instant results. Bookings are up 70% over the last 6 months. That's without doing anything extra online to increase traffic.

Brett Neagle, Owner
Auswalk Walking Holidays

City of London Corporation We have a complex network of nearly a 100 different social media feeds and Evergreen has provided invaluable strategic advice in managing how we best develop them. A great partner.

Greg Williams
Head of Media, City of London Corporation

Evergreen continually surpassed our social media targets across Facebook, Instagram and Twitter. Finding an agency that understands brand voice and the importance of long-term reputation proved crucial.

Caroline Drayton, Director of Communications
St Pancras Renaissance Hotel

Meet the Evergreen Team

Severin Rupprechter

Account Manager

About Severin

Maddy Duxbury

Account Director

About Maddy

Sam Kidby

Managing Director

About Sam

Richard Aylwin

Consultant

About Richard